North of Human
acquiring signal
signal nominal40.71°N 74.00°W--:--:-- UTC
An AI-native creative agency for consumer brands

Made north of the machine.

We make campaign films and imagery for fashion, beauty and lifestyle brands — seven-figure production value from an AI-native pipeline, with a director on every frame. Everyone has the same tools now. What they don't have is taste.

Est. 2026 · New York
Director-led. AI-native. Any location on earth.
Now booking Q1 2027

Everything can be generated now. Almost nothing is felt. We work in the narrow space the machines can't reach — judgment, restraint, and the nerve to mean it.

What we make three things, made well

Campaigns without the shoot.

Enterprise consumer brands
Fashion · Beauty · Lifestyle · Hospitality
01
The Film

A launch film that travels.

Sixty to ninety seconds that carry a season, plus the :30, :15 and :06 it has to become. Written, directed, edited and finished under one director who used to produce the real thing.

Includes
Direction · Edit · Sound · Grade
Timeline
3–5 weeks
From
$60,000
02
The Campaign
Most brands start here

A full season, one director.

Hero film, campaign stills, cutdowns, retail and social crops — all from one world we build for you. Same cast, same light, every format the season asks for, delivered in weeks.

Includes
Concept · Film · Stills · Retail · Social
Timeline
5–8 weeks
From
$120,000
03
The Signal

Your creative director, on retainer.

One brand, every month: launches, drops, and the final say over everything you generate in-house. We take three of these at a time, never more.

Includes
Fractional CD · Monthly drops · Systems
Term
6 months minimum
Monthly
$20–30,000
We plug into your media and growth partners; we don't replace them. Identity and naming only inside a campaign.Two slots open per quarter.
The math a national campaign, re-costed

What a shoot costs. What it doesn't have to.

We spent years producing national campaigns for major retailers — crews of sixty, three-day locations, six-figure catering lines. We know exactly what the machine replaces, and what it can't: deciding what's worth making.

Line itemA national shootNorth of Human
Pre-production to picture lock12–16 weeks4–6 weeks
People on set40–80Nonea director, not a crew
Locations1–2, permittedAnywhereon earth, or not
All-in production$800k–$2M$60k–$250k
Re-shootsA second budgetAn afternoon
Human decisions per frameDozensEvery onethat's the job
Method in this order, every time

How the signal gets made.

The system proposes.
A person decides.
M.01

Orient

We find true north for the work — the one thing worth saying — before a single frame or prompt.

M.02

Prototype

The idea made real in days, not described in decks for weeks. Fast enough to feel, early enough to change.

M.03

Direct

The system proposes; we decide. A human eye on every frame that will carry your name.

M.04

Transmit

Finished work in every format the season needs, and the quiet systems to keep it alive after we've gone.

Open a line two slots per quarter

Emotion survives the interface.

For brands that refuse synthetic culture. Tell us what you're launching and when it has to exist. You'll hear back within a day — with a point of view, not a deck.

Maxfield Keegan · Founder & Director
Produced national campaigns for America's largest retailers before building the studio that doesn't need the crew.